It has become desirable–unfortunately–for “consultants” to describe oneself as a “facilitator”. The word seems to sound good, and where the client themselves are not quite clear on the significant differences in these roles, they may well be impressed enough to provide you with business, while being unaware of the consequences of not clarifying either precisely what they want/need or the depth of skills the consultant actually brings with them.
This continues along the same lines as my post from last Friday. It’s so important to distinguish between the roles of Consultant, Moderator and Facilitator. The article also highlights how critical contracting and re-contracting with clients is.