Blogger takes on the Ocean

I promised my good friend Nick that I’d post something about his planned solo yachting adventure. I’ve been providing counsel to him about releasing his ideas into the wild, via his blog and we have been musing on the relative merits of a formal, polished approach to his PR for his project, versus a more open, natural and authentic approach. I genuinely hope that the later approach proves to be right and my faith in the whole cluetrain, and global microbrand meme is upheld.

So, to get things rolling, I wrote a press release for Nick to put up on his site in the hope that I can pay it forward for Nick and generate some traffic and interest in his story. It’s probably a little contrived but I honestly believe that this is a story that will be of interest to others. If you agree with me, please digg it, blog it, help out with some link lovin’ to Nick’s site or contribute in some other way to spreading the word, as far and wide as possible.

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