Blogging for Success

Hugh Macloed writes …

I love this marketing model. Talk to bloggers. Make it easy for them to try the wine. If they like it, the idea-virus is unleashed. And if they hate it, that’s good too.

Why? Because nobody kills a bad idea faster than a blogger. So if Stormhoek dies, it’ll die quickly. And the Stormhoek folk can move on to other things, as opposed to spending the next five years blindly trying to market a dumb product that nobody really wants.

What Hugh describes in this post is the essence of how entrepreneurs plan for success! Individuals who seek entrepreneurial opportunities generate lots of ideas and quickly discard those that have low potential. They screen opportunities quickly and weed out unpromising ventures so that they can be free to concentrate on those ideas with merit (refinement). This is why blogging / the internet is such a powerful vehicle for innovation — it provides a broad forum for screening and refinement of ideas.

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